Spanglish Doodles
Brand & Visual Identity
Naming
Illustration
Typography
Print Design
Editorial Design
Merchandise Design
Spanglish Doodles is a brand and well-being platform based on daily illustrated thoughts, reflections, and words of wisdom. These are portrayed in t-shirts, prints, and stickers. It is in the works to soon become both an oracle deck and a book.
Its versatile main character emphasizes the ups and downs of life through its crisp stroke — communicating compassion and a sense of belonging to the Spanglish Doodles community.
Spanglish Doodles in the works to be a 365-page illustrated self-help book. Its word-mark uses a customized typeface celebrating the character driving all the illustrations. The typeface carries the rawness and honesty of individual's daily thoughts, feelings, and behaviors.
The single-lined doodle is titled 'All paths lead to Rome and this was mine' and it depicts the various stages of a process and the character-change along the way.