Marion's Fish Market & Restaurant
Brand & Visual Identity
Signage & Environmental Graphics
Merchandise Design
Print Design
Web Design
Project with Carolina Madrigal
Photography with Renata Brockmann
Located in Seaport Village in the heart of downtown San Diego, Marion's Fish Market & Restaurant offers an exquisite dining experience, made for seafood lovers. Like the restaurant, the new rebrand strategy encapsulates the flavor in its dishes.
The new identity uses a vivid color palette representing the ingredients' origins and a distinctive typography. It is composed of simple graphics extracted from the logo design that provide a kit of parts ranging from the menu design to environmental graphics, signage, and wayfinding.
This project was a conducted in close collaboration and coordination with the client alongside the San Diego Seaport Village Marketing team to develop promotion materials and the
rebrands launch.
The website, Instagram page, and merchandise are inspired by the space and dishes' liveliness with a side of humor.
